WHAT THEY NEEDED

Scalable B2B & B2C omnichannel commerce platform.

WHAT THEY NEEDED

Scalable B2B & B2C omnichannel commerce platform.

PCA Skin had an outdated, static website that was unable to keep up with the demands of their omni-channel business model. Updating products and content was costly and time consuming. They needed a scalable and dynamic Magento website that would would lower operational costs, shorten development cycles, and facilitate interactions with consumers and industry professionals.

WHAT WE DID

E-Commerce designed to guide a distinct marketing model.

WHAT WE DID

E-Commerce designed to guide a distinct marketing model.

We planned a strategy, implemented a roadmap, and executed development of both B2B and B2C e-commerce platforms. We implemented an OMNI-channel customer relation management (CRM) solution, and developed an online certification system that increased sales.

SUCCESS

Beyond sales and brand awareness:
 Building a community.

SUCCESS

Beyond sales and brand awareness:
 Building a community.

We successfully launched PCA skin’s first e-commerce website on-time and on-budget. The new website supported their custom marketing strategy while unifying their niche audience, leading to a first year revenue increase of 20%. The online certification system not only made it easier for their aestheticians to stand apart, but also allowed them to become better product advocates.

success

20%
First year revenue increase
24/7
Expanded sales operations around the clock.
2
Support for 2 business models: consumers and skincare professionals.

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