Writing a best-in-class CX story
Today’s successful businesses know that a digital commerce strategy is essential to reach, serve and retain customers. But competition is fierce. The good news and the bad news about CX is that it’s up to you to deliver a winning experience. Merchants need to connect the dots of their customers’ touchpoints with their brand in ways that are meaningful to them. In a competitive market dictated by customer needs, there is no margin for error in delivering engaging, helpful service and shopping navigation. As shoppers move across various activities and channels, you must deliver a consistent experience that maps closely to their interests.